Avoid Landing on a Sand Trap with your Mobility Strategy
Nowadays, crafting and implementing a successful mobile strategy is an imperative for enterprises that are attempting to leverage the rapidly emerging mobile technologies to gain operational efficiencies and retain their competitive edge. The operative word here is ‘successful’. Fact is that today, the mobility landscape is littered with failure. Consumers delete more than 70% of the apps they install within 30 days . That is a staggering failure rate. Success in mobility is based on a simple criterion that is not easily achieved. The key metrics for measuring success in mobility is the user adoption rate. If an app is not achieving the anticipated adoption rate within a reasonable period of time after its release then it is failing. An ineffective strategy to revive a failing app is to continue tweaking it in an attempt to ‘fix’ it while the users are busy deleting the app from their mobile devices. It is often more cost-effective to start over and incorporate the lessons