Fine Tuning Mobile Apps

Fine tuning mobile apps comes down to looking at how the apps are being utilized once they are implemented and are in the end-users' domain. App analytics provides information that can be used about how any given app performs regarding its end-user acquisition, engagement and usage.

Once an app is installed in users' devices, it communicates key information to back-end servers that enable the vendor to monitor the usage patterns. This data, gathered anonymously, assists in the fine tuning process of the app in the upcoming releases.

MBaaS (Mobile Back-end as as Service) vendors such as Appcelerator are increasingly incorporating analytics into the tool chest of services they are providing for their customers enabling them to track this critical decision support data.

In this featured blog post (click on the image to load), Jeff Haynie, the CEO of Appcelerator outlines some critical mobile metrics and looks at how to interpret them. It is a high level view but also a good way to get started with this key piece of mobility puzzle:

Using Mobile Analytics to Deliver Better Mobile Apps, Faster



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