Kellogg Embraces Mobility

Viral Shah, Mobility Architect & Strategist from Kellogg Company gave an interview at the 2013 Enterprise Mobility Exchange conference in Miami. I was impressed by some of his key enterprise mobility experience take aways:
  1. User Adoption Justifies ROI: The emphasis in mobile is not necessarily some quantifiable contribution to bottom-line. User adoption is really the metric to focalize on.
  2. User-friendly is now User Delight: In mobile we are seeking the 'User Delight' experience. This is an important distinction because mobile users are highly prone to totally disengage given a less than ideal experience.
  3. Take Baby Steps: Enterprise mobility is very complex. An incremental approach to adoption is an imperative element in ensuring a successful outcome.
  4. Focus on User Needs: Although this seems like an intuitive concept, more often than not the common approach revolves around providing users what IT thinks or believes users need. 
  5. Create a Common UX: A nebulous concept at best but for a mobility project this is a critical point of departure. A common UX across all mobility engagement entities creates mobile experience brand awareness which, from the marketing standpoint, establishes the desired identity across myriad mobile platforms, form factors and devices.





Comments

Post a Comment

Popular posts from this blog

MobileFirst, MobileLast, or MobileOnly: Navigating the Mobile Landscape in 2023

Image
A decade ago, in 2013, IBM's mobile app development platform was renamed from Worklight to IBM MobileFirst to leverage the growing trend of mobile device adoption and the increasing reliance on mobile technology to create better customer experiences and improve business processes. The MobileFirst axiom spread like wildfire through the IT landscape as the fascination with the potential of mobile apps grew exponentially.  The thrust behind the MobileFirst axiom centered around the notion that any IT initiative should begin with implementing a mobile strategy first, hence the concept of MobileFirst. It prioritized mobile devices and experiences within an organization's IT strategy. The excitement about the MobileFirst strategy waned as companies realized that mobile dividends did not live up to the billed expectations. To be sure, the mobility revolution continued on its track, but the ability to leverage this sea change fell short of its potential.  Mobile initiatives failed to d
Read more

Maximizing Efficiency in Enterprise App Development: A New Design Strategy

Image
Creating your mobile app within an enterprise setting can be challenging. You start with an idea at the beginning and a clear intention of a functioning mobile app at the end of your process. Along the way, you face the complex task of integrating the app with your data stack within your enterprise. For consumer-facing apps, the process is linear: beginning with the user stories and refining them into Figma designs. Once the workflow finalizes, you start the development process by creating a UI that interacts with public cloud services through APIs. This process works well if the app does not interact with the enterprise data stack stored behind a firewall. Once we cross into the enterprise domain, the development process becomes more complex. The linear design from dev to deployment no longer produces a smooth transition from one process stage to another. The Linear Approach to Creating a Mobile App The linear enterprise app development process often comes to a screeching halt when it
Read more

Revolutionizing Mobile App Development with AI: The Power of Variability and Maximizing Efficiency

Image
In the rapidly evolving landscape of mobile app development, artificial intelligence (AI) is not just a tool for streamlining processes and reducing costs. It catalyzes creative innovation, offering a unique opportunity to redefine how we approach app development. The key lies in using AI-enhanced productivity for resource management and creating multiple variations of the same app tailored to diverse user groups. This approach is more than a strategy; it's a paradigm shift in engaging consumers and dominating the market. One of the most transformative aspects of using AI in mobile app development is the significant enhancement in coding and design productivity. With AI, the resources previously allocated to develop a single mobile app can now be utilized to create three or four variations. This efficiency gain is not just about doing more with less; it's about multiplying the creative output without proportionally increasing the resource input. Understanding the Shift: Beyond
Read more