The remarkable propensity of enterprises to want to outsource MMS is astonishing in and by itself. Cormac Foster of Gigaom Research offers a plausible explanation:
How can you outsource a competitive advantage? I made a few phone calls, and the answer is, “because everyone else is doing it wrong.” Enterprise mobility is an absolute mess, so mere competence can put you ahead of the pack.
Foster also states:
Outsourcing mobility is getting easier as vendors move security off the table.
This is because of enhanced security within the newer releases of Android & iOS and commonly used enterprise apps such as MS Office downplays the need to MMS to get involved in mobile security.
Here is the link to the Gigaom Research article: